Media Relations

We develop media relations strategies and tools tailored to a client’s project that produce results:

Press kits that "sell" a client’s story with carefully crafted fact sheets and backgrounders.

News releases that grab coverage in all media outlets. Associated Press ran a story from our news release for a client that resulted in wide New York State print pickup, as well as an item on CNN. One Nuspliger Associates client enjoyed coverage during one year in publications with circulation of more than 2,762,462.

News conferences that broadcast a client’s story to media outlets, thought leaders and consumers.

Spokesperson Training

We conduct workshops and one-on-one training sessions that demonstrate how to avoid goofs, and become relaxed and effective spokespersons.

We offer these fun learning experiences:

• "Ooops...did I really say THAT?"
• The Three Rs of Crisis Communications
• The Mock News Conference

Marketing

We work closely with clients and their staff to craft effective advertising, brochures, direct mail campaign materials and other ancillary items to engage prospects. A recent project for a large trade association produced a 6.8% increase in trade show attendance.

Public Affairs

We research and write op-ed articles, brochures, letters-to-the-editor, position papers and legislative support memos that explain and move issues to the forefront of the decision-making process.